It sounds simple, but making sure your website is authentic, trustworthy and consistent truly is the best Search Engine Optimization advice to follow. Consistently publishing a news or blog post and sharing the new content’s link on social media will encourage your human viewers to return to your site and rack up those points. Users who come back to your website repeatedly are also a signal to search engines that you are providing updated content. If you plan a lot of content changes, consider rolling them out gradually instead of all at once, to make the most of Google's freshness rewards. If you are focusing on information that is of interest to your readers, you can mix it up by offering shorter content, Q&As, guest opinions, news releases and sale notices. Of course you don’t want to just slap some nonsense on your page – poor content will chip away at your trustworthiness and authenticity – but not every update has to be War and Peace either. Experts say you may be getting bonus points for the frequency of your updates as well, so it’s best to plan a schedule for posting content. Posting new content on a long-lived web page may be the best of both worlds. Posting new content gives you points for freshness. Having a website with longevity gives you SEO points for trustworthiness. Consistently updating your site reminds the search engines to take you seriously.

When your website sits there untouched, it is losing relevancy and is less likely to be offered up as a result during a search. Our world moves too quickly these days to rely on the accuracy of stale content.

Search engines – and the humans who use them – prefer the latest news. We already talked about how to establish your website’s authenticity and trustworthiness. We have been discussing why all of your SEO efforts should be built on three basic tactics. In fact, regularly tending to your website is one of the three most important parts of your SEO foundation. Search Engine Optimization is never a one-and-done task. Categories: The Sprocket Report How to Keep your Website’s SEO Machine Running The Sprocket Report

Dnn website seo checker